BBC 2 Logo
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×BBC 2 Logo
Published 2014-10-11T22:28:43+00:00
The channel's association with the Lambie-Nairn branding agency began in 1991 following on from when Alan Yentob became controller of BBC2 in 1987. Upon taking up office, Alan realised that a review needed to be carried out of the TWO. The research carried out a start of the review found that viewers saw the TWO as "dull" and "Old Fashioned". Because of this, Lambie Nairn was hired to create a new identity. The 1986 ident was replaced by the start of the highly successful series of idents involving a sans serif '2'. The idents themselves were very simple, such as Paint or Water and this changed people's perception of the channel, despite the fact that only the idents had changed. These new 2's had corporate branding on BBC2 for the first time, allowing cross channel continuity to be easily done. It also brought a unified feel to the channel. These new idents also changed the style of idents. Previously the ident was a single scene that would introduce all types of programmes. The fact that there were multiple idents allowed variation (at one point, there were 40), and for different idents to introduce different genres of programme. Also, special idents were created for themed nights and for special events such as Christmas. A sure sign of success for these idents is that they survived the rebrand following the new BBC corporate logo in 1997. The idents simply displayed the new logo, while more idents were added to the batch.
Date published | 11/10/2014 |