Cyrcle Phone- Carrier
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Cyrcle Phone- Carrier
Published 2020-08-11T11:14:37+00:00
My proposed design for the Cyrcle phone case is intended to support a two-pronged marketing strategy. My approach of designing the case to mimic a purse is intended to support the primary marketing strategy of appealing to women who would like to emphasize the unique shape of their phone, while not also wanting, or needing, to carry a purse.
A secondary branding strategy could be supported by showing how the case could be attached to belt loops, which could appeal to both men and women.
By designing the case similar to a purse you would be able avoid the constant argument against buying the phone that I see being a significant customer objection--that the phone is too big to lug around. With my design you would be able to completely replace a small purse with the phone and its case resulting in the phone being a necessary everyday item to carry around. They key to this is the type of storage compartments I have incorporated into the design.
My design includes:
-An elliptical shape to keep the curve idea from the circle screen. It is tapered perpendicular to the screen in order to allow hands to better go around the edges as well as to make it feel less bulky and maintain the visible shape of the phone.
-A slot with a removable cover mean to hold 3 credit cards (There is enough space for 3 to 4 cards)
-A small compartment (17mmx40mm ellipse 12mm deep ) with a lid that could be used to carry earbuds, money, or something else)
-A third, long and skinny compartment (21mm x 51mm cutout) that could be used for various things (Lipstick, keys, Pens, stylus, Women's hygiene products, Rolled up paper for writing)
-Four Holes ( 2 on each side) that can be used for adding straps for making it into a purse, necklace, or just attaching to a belt for easy access. They can also be used to attach keychains so you could have it hold your keys.
-A flat circle area at the bottom where the phone could rest balanced or a pop socket could be attached.
Notes:
-There are many areas of this design that could and should be further tweaked in order to make it more practical for 3D printing but without knowing for sure what components I can actually modify and move I was hesitant to do so. For example, the camera on the back of the phone is very deep in the case limiting what it can see but without knowing if I can move it forward I would have to make a large cutout in the phone ruining it's overall elliptical shape.
-During customer research with women, feedback was that on a normal outing this design would be enough to hold everything they would need, particularly for those outings where carrying a purse would be impractical or inconvenient.
-The red parts in the images provided are the lids for the compartments. They would normally be the same color as the main part of the case. I decided to change it in order to make them visible in the images.
Here is a link for a website to find the screws used: https://www.tabcooptical.com/screw-small-head-phillips-thread-m1-2-1-2mm-2-0mm-head-4-7mm-length-ss-100-ct-sm346/
They can be found in cheaper areas or the model can be modified to take different screws to reduce manufactoring cost.
Date published | 11/08/2020 |